About the project:

VOWS Bridal Shop is one of New England’s premiere bridal gown and wedding accessories shop. With close to 30 years experience, VOWS has garnered national attention for their hands-on and consultative approach to working with brides and helping them plan and secure their dream wedding gown.

DIV was lucky enough to work with VOWS, helping completely re-architect, redesign and rebuild both the website as well as various internal management databases and systems. This project was a challenge in information architecture, and the ability to organize various brands, designers, sizes, colors and other product attributes. Together, we concepted a fresh new look and feel for VOWS through e-commerce design and careful consideration to product page design for conversion. We continue to work with VOWS, assisting all of their ongoing design, SEO and content strategy needs.