About the project:
ReST has designed and built the worlds only real smart mattress technology. Based in Atlanta, ReST is a trusted product by top athletes and sleep experts and aims to bring the average consumer the forefront of the sleep technology.
DIV was tasked with taking this new-to-market mattress technology to the masses. Specifically, architecting a website that quickly exposed features and benefits copy to help support the higher price point of the product. Additionally, we were challenged with presenting a complex technology structure to the average user and mattress consumer – Meaning, we worked diligently to design a website that demystified the details of the technology and quickly wrapped the user into the e-commerce conversion funnel.
