A modern twist on a vintage brand.

About the project:

For over a 100 years, Puritan has been outfitting Cape Cod residents and summer visitors with high end clothing and accessories. With 5 locations, Purtian Cape Cod has established itself as a leading provider of high end clothing for both men and woman.

Puritan approached DIV with a clear goal – Wrap up the exceptional customer service and a brand steeped in over 100 years of history and make this apparent through its new web presence. All the while, performing UX exercises to address and optimize the new site for proper user experience. The result is a new website for Puritan, released in the fall of 2018. We continue to work with Puritan, advising on them digital marketing strategies and providing business and operational consulting.